New Media Africa’ Broad Awards

Awards are an important way for any team to get recognition for their efforts from industry peers, colleagues and senior bosses. These award are a useful opportunity to connect face to face with journalists, publishers and producers from across Africa.

New Media

Most creative banners including HTML, GIF and Flash formats. At most three banners to be sent as part of an entry. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copy-writing, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.
Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.
The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.
Best use of a one on one direct response campaign on any digital media.

B.1 Best Use of WAP /Html/ other sites for Mobiles

WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

B2. Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Best 'app' developed for regular mobile, smart phone, iPhone, Blackberry and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed. These may include apps which help consumers perform e-commerce and retail sales of any products or services, get doorstep delivery of groceries, F&B, gadgets, electronic items, fashion and accessories etc., find jobs, locate housing, buy and sell commodities etc. or otherwise facilitate typically offline activities from a mobile device. Further these may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury.

B.3 Strongest Community Engagement (Top 5 finalists will get a chance to come and make a presentation in front of the jury during the judging day.)

Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ SMS/ Wechat etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.

B.4 Best Innovation in Mobile Marketing (Top 5 finalists will get a chance to come and make a presentation in front of the jury during the judging day.)

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads), Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media? The scale of the campaign should be mentioned.

B.5 Best Campaign- Use of Mobile

A campaign that extensively used Mobile for marketing which led to a successful promotional campaign resulting in increased customer activity and/or further engagement. Incase, other advertising mediums were also engaged for the same campaign, Mobile should be the predominant medium of the campaign.

C.1 Best Use of Social Networks

Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, My Space, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

C.2 Best use of Blogs

The best engagement of consumers with innovative and effective use of weblogs.

C.3 Best use of Videos

Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.

C.4 Most Effective Social Listening

The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.

C.5 Most Effective Use of Digital Analytics

The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.

A.1 Best Banners -Single/ Campaign

Most creative banners including HTML, GIF and Flash formats. At most three banners to be sent as part of an entry. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.2 Best Banners - Rich Media with or without video

This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.3 Best Benchmark Content/ Branded Content

An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.

A.4 Best Website/ Microsite

Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.

A.5 Best Use of Web Based Games

The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.6 Best Campaign- Online Advertising

The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.

A.7 Best Digital Direct Response Campaign

Best use of a one on one direct response campaign on any digital media.

F.1 Best Digital and Social Media Advertiser

The advertiser who has made the maximum, most effective and creative use of the digital and social medium in the year 2016. The winner will be decided by the Jury Chair on the basis of the number of awards won in the above categories (except for Category B & sub-category E.10 - IDMA PERSON OF THE YEAR) at IDMA 2017.

F.2 Best Advertiser on Mobile

The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2016. The winner will be decided by the Jury on the basis of the number of awards won specifically in Category B at IDMA 2017.

F.3 Best Digital and Social Media Agency of the Year

The digital/ creative agency/ organization that won the maximum awards in the above categories (except for Category B & sub-category E.10 - IDMA PERSON OF THE YEAR) at IDMA 2017.

F.4 Best Mobile Media Agency of the Year

The mobile/ creative agency/ organization that won the maximum awards specifically in Category B at IDMA 2017. *The winner will be decided on the basis of the total number of points won by the agency in the other categories: A.Web B.Mobile and Tablet C.Social Media D. Search and PPC Campaigns, and E. Special Awards
  • - Gold: 10 points
  • - Silver 7 points
  • - Bronze 5 points